Friday, 18 June 2010

Fifth day at work

I had a feeling that today was going to turn out to be a bad day because everything seemed to be going wrong. Decided that I should finish designing the business card today because it had been a week and I needed to! Was looking at the illustrations I did for the back cover of the business card and felt they didn't really suit it or looked too tacky. So added the text 'get to know us a little' instead to act as the imagery on the page.

Stuck with the same content but changed things around for a long time to get the perfect balance for the business card. Printed the card using different weighted card to see what works best, realised that something so simple as designing a business card can be very difficult and that there's a lot of considerations to be made. But, think I finally finished producing the business card:


Went through the brochure after lunch, Andy's version seemed very complicated as there were a number of different styles and imagery he used. Not sure how I'm going to change it so it links with my new branding for the company. Decided that we would keep Andy's brochure for the time being and add an element on each page to link it all together, maybe have the numbering of the pages the same style as that of the business card to link it all together. Next task was to come up with a brochure front cover. Their old cover and brochure pages example:


Started producing the front cover, playing with text and arranging it differently to see what looks good and what not:


Including a lime green colour with their signature orange pantone 180C. Looks pretty good with the block style though need to have a closer look how to make it more interesting:


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